Urban Decay is really jumping on the whole NAKED branding, aren’t they? First the NAKED palette, then the NAKED 2, NAKED Basics, NAKED foundation, NAKED nail polish and NAKED blush. Okay we get it! You want us to look good, er, naked? 😛
Hardy hah hah.
I too jumped on the NAKED bandwagon a couple of years ago. I didn’t review it because well, it’s been reviewed to death so there isn’t much point for me to show you the swatches. Having said that, I love the NAKED 1 palette. It’s my go-to eyeshadow palette for any occasion because it’s the only eyeshadows I have that don’t budge on my oily lids at all. I can’t praise it enough, that’s how much I love the palette.
So when I saw the ads for the NAKED foundation, I wanted to see what it was like. I wanted to know if it would be another gem like the NAKED palette was for me. Urban Decay isn’t available in Australia so it was a leap of faith for me to get it online. Thanks to last year’s Boxing Day sales, I managed to snag this and the NAKED Basics eyeshadow palette at 15% off. I’ll review the NAKED Basics palette soon, but for now, let’s talk about the NAKED SKIN Weightless Ultra Definition Liquid Makeup.
Description:
Formulated with light-diffusing spheres for a professionally retouched appearance, Naked Skin Weightless Ultra Definition Make Up is packed full of nourishing ingredients including powerful anti-wrinkle Peptide, Matrixyl 3000 and Litchiderm which brightens skin. Anti-Oxidant rich Green tea and Sodium Hyaluronate provide optimum hydration and nutrient absorption for all skin types.
Since I can’t obviously swatch the shade first before purchasing the foundation, I took another leap of faith and trusted Findation.com instead. I just had to do a quick shoutout to this awesome website to find my closest foundation shade from the ones I already have. After putting in 6 foundations, Findation came up with the closest colour for me on the NAKED foundation, and that’s the 4.0.
The NAKED SKIN comes in 18 shades comes, and are in numbers with 0.5 increments. Shades ending in “.0” are warm (yellow/olive undertones). Shades ending in “.5” are cool (rosy/neutral undertones). The 4.0 has strong yellow undertones.
Initially, I thought Findation selected a shade that was a tad dark for me. However, when the foundation is applied on the skin, it blends very well and the shade is no longer any different to my skintone.
The foundation has an oil-free, liquid-y texture that is slightly lighter than Bourjois’ Healthy Mix Serum Foundation. It’s quite watery so you have to shake the bottle well before use. There’s something inside the bottle that helps to mix the foundation when you shake it (sort of like nail polish with a metal ball in the bottle).
The coverage is about a medium. As I mentioned, the texture is light so if you’re looking for something rather rich to conceal any redness or blemishes, this isn’t going to work for you. I used this on a 39°C day and held up quite well in the heat (as in it didn’t melt and leave streaks on my face). But it doesn’t last very long. Come the 6th hour mark, a lot of the foundation, especially on the T-zone, have disappeared.
Good to know!
Despite it not lasting very long, I like the foundation. It works well on oily to combination skin, doesn’t leave the skin looking greasy and gives the skin a lovely, natural finish. It goes on the skin matte but doesn’t leave it looking powdery. It’s suitable for every day use especially on warm days as it doesn’t feel at all heavy on the skin. I give this a good thumbs up. 🙂
Urban Decay NAKED SKIN Weightless Ultra Definition Liquid Makeup retails at US$38.00 for 30ml and is available on the Urban Decay website, Sephora and BeautyBay.com.
What I like about it: Light, matte and natural finish to the skin
What I do not like about it: Doesn’t last on the skin very long, not easily available
Have you tried any products from the Urban Decay NAKED range before? What do you think of them trying to come up with everything under the NAKED sun? Clever marketing? Or is it getting a bit tired?
Luv your photos. Looks like a nice foundation. To answer your question: Yes I think Urban Decay is very clever in naming their products Naked. When someone says eyeshadow palette, the first thing that I think of is the Naked Palette from Urban Decay. A name like that is very memorable
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Thanks Marisa. I agree with you. Urban Decay has definitely jumped on the Naked bandwagon and created a whole new brand with the range. As far as eyeshadow palettes go, I think a high percentage of women is going to know about the Naked palette even if they’ve not tried it before. Clever marketing on UD’s part.
Urban Decay is definitely jumping on the Naked. They probably never saw this coming, but with the success of the original Naked palette, it’s not a surprise with all the following products. Ok back to the review. This sounds like a great product, especially when you mentioned that it works well on oily skin. I’m going to check this out the next time when I head out to Sephora.
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It does work quite well on oily skin. Just bear the .0 and .5 numbers in mind when you’re selecting your shade. I think it’s clever to have the cool and warm undertones for each shade in mind since everyone’s different. I don’t know if other brands (other than MAC) do that as well.
I wonder if this is already in Sephora Malaysia. Must check it out plus with 18 shades, it is definitely a good range to choose from. Thanks for the review 🙂
Yes it is, Victoria 🙂 Been out for a while at Sephora and there’s a very good selection of shades available!
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My pleasure, Victoria. Have fun checking them out in Sephora! 🙂
Hi Tine. I checked out the foundation at the Sephora store yesterday and I am happy to report that I found my foundation colour 🙂 Will swatch it on my jaw line before making a decision to buy it. Two questions: 1. Did you set the foundation with the loose powder sold together with this foundation or did you use another brand’s loose powder? 2. What is your opinion on using foundation and loose powder from the same brand, does it really matter? Thank you in advance.
That’s great! To answer your questions,
1. No, I use a separate loose powder from another brand. I used Guerlain’s Meteorites to give the foundation a more luminous finish.
2. Nope it doesn’t matter. You don’t have to use the same brand’s products together. In fact, very seldom do I use the same brand’s makeup together. It’s not necessary. Use whatever you like! 🙂
The naked bandwagon, hahahahaha! Now that’s an interesting wagon to be on 🙂
I agree, the Naked name is great marketing. It seems the minute a new Naked product comes out bloggers and fans jump on it right away. I haven’t tried any of the range yet, crazy I know. You have no idea how frustrated I get living in a place that has zero access to a lot of brands other than ‘drugstore’ types. I know theres always the internet, but still, its hard.
Ok, rant over lol. I loved this review, and it looks great on your skin. I definitely want to try something from the Naked range.
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I know what you mean. For me, it stinks to have access to the brands but can’t buy them here because they’re far, far too expensive and have to settle on buying them overseas (no instant gratification :P) or drugstore brands. Speaking of drugstore, here’s a price comparison for you. Just before I left for Malaysia, I saw the price of the new Revlon Ultimate Suede lipsticks. Each retails at about $26. I saw the same lipsticks in Malaysia, retailing at RM35, which is about $10. Sigh. With the Australian price, you can at least buy a Shiseido lippie in Malaysia. Not even drugstore.
As for the Naked name, did you notice The Balm jumping on something similar with a palette called Nude ‘Tude? What’s next? Starkers Peepers*? Birthday Suit Baby Blues*? HAHAHAHAHAH!
*On the safe side, I’m claiming trademark on these names 😛
I can see that it has yellow based undertone, seems interesting! I’ve seen this around (on websites) but just saw a clearer swatch now! But since you said it works for combination and oily skin, then it’s not for me! Thanks dear
Hahaha happy to oblige lovely. That’s the point of reviews, isn’t it? Best to know if it works or doesn’t work for you 🙂
Oooh matte finish, really? I didn’t think this one would work for my very oily skin so I gave it a pass. Now I am rethinking that decision…must definitely have a play next time I’m at Sephora!
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It does give me quite a matte finish, which I like. Definitely have a play with it at Sephora when you can. If you don’t like, just give it a miss. You will be at makeup heaven, after all. Plenty of others to choose from 😉
It looks like a nice foundie for hot summer days when you want some coverage but not too much. Actually, I think the “Naked” line has become an iconic part of the UD brand and I’m not tired of it yet – perhaps it’s because I’m a diehard neutrals fan and tend to think of their eyeshadow palettes first and foremost. I guess the range does represent the “no makeup makeup” look that people are loving so much lately.
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I agree. People might find the NAKED palettes overrated, and I don’t blame them given the hype the palettes have been given, but I love my NAKED 1 palette heaps. It’s the one I use most often. I’m not sure about the NAKED nail polishes, but since I haven’t actually seen them in person, I can’t say if I like or dislike them yet 😛
I have this! Thanks for reminding me LOL! I did check out my colour in store here, thankfully because I might otherwise have ended up with a white foundation haha! 😀
Phew lucky you! I had to play Russian Roulette with mine. Glad it turned out quite all right 😛
I have this in #4 which was purchased when I visited the UK last year. I then purchased #5 online as I thought I had gotten darker this summer, but don’t really like the tone of #5. The yellow tones of #4 make it the best colour match of any foundation I have tried.
Have to say that I like this foundation for its light but buildable coverage. However, since my usual combo-skin has become more dry/dehydrated, I have found that the foundation emphasizes this problem.
I have sinced moved on to more organic makeup (Vapour Atmosphere foundation) and my skin has improved a lot.
Oh dear I’m sorry that the foundation emphasised skin dryness on your part. I know what you mean; my skin does get dry and dehydrated every now and then too. I’ll be sure to check out the Vapour Atmosphere foundation you mentioned 🙂