Jurlique Launches The Purely Age-Defying Range

Jurlique is an Australian brand that has always fascinated me. It was the first brand of natural skincare I learned of, and unfortunately, they also had one of the most unappealing packaging I’ve seen in natural skincare products till about a couple of years ago. I’m so glad they’ve decided to change their packaging to the sleeker, sexier bottles and matte tubes compared to the sterile ones they used to make.

Jurlique was founded in 1985 in South Australia. Did you know that most of the products you see at Jurlique counters and stores use ingredients sourced directly from their 153-acre farm just outside Adelaide? Oh to be able to visit that farm!

A couple of weeks ago, Jurlique launched their latest range of skincare products – the Purely Age-Defying range. I had the pleasure of attending an intimate beauty bloggers’ event held at the Jurlique store at Melbourne Central, courtesy of Jurlique and Torstar Communications.

Jurlique Purely Age-Defying Range

The Purely Age-Defying collection is a range of anti-aging skincare products that promises to help minimise the appearance of fine lines and wrinkles while providing long-lasting hydration. The products in the range are the Ultra Firm and Lift Cream, Facial Serum, Night Lotion, Eye Cream, Refining Treatment and Hand Treatment. I had a play with some of these products, and my first impressions are that they have a lovely texture, aren’t heavy and they smell really good. Typical of Jurlique products, really.

Jurlique Beauty Blogger Event at Melbourne Central

Each of us was given a skin consultation and introduced to some of the other product lines other than the Purely Age Defying range. My beauty consultant, Christine, showed me some products in the Purely White Brightening range as well. The Purely White Brightening range’s main ingredient is Kakadu Plum, which is known to be the world’s richest natural fruit source of Vitamin C (equivalent to 50 oranges!). She also gave me a short hand massage, which rocked 😛

Jurlique Beauty Blogger Event at Melbourne Central

The lovely Tory Archbold, Managing Director of Torstar Communications

Jurlique Beauty Blogger Event at Melbourne Central

Jurlique Beauty Blogger Event at Melbourne Central

With Akisa and Jess

Jurlique Beauty Blogger Event at Melbourne Central

Jacie, Jess and Emily doing the “diversity pose” (note the slight head tilt) 😛

Jurlique’s Purely Age-Defying range is now available at all Jurlique counters and stores.

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Psst! Just before I go, just wanted to let you know that I’ll be running an awesome Jurlique giveaway very soon. So if you didn’t manage to score a Dove roll-on, stay tuned next week! 😉

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3 comments… add one
  1. Idaira

    Look at that packaging! it’s great! and I have the UK site to purchase online 🙂 Thanks for sharing! This Purely white Brightening line sound really interesting!
    Idaira recently posted..Konjac Pink french clay Sponge ReviewMy Profile

    1. Tine

      Idaira: You do? That’s great. I do like the packaging now, I think it’s sexy 😛 Previously, when it was in white and blue glossy tubes, ugh, how sterile-looking. Props to the person who suggested changing of packaging.
      Next up to try for me would definitely be the Purely White Brightening range. I’ve heard good things about it. I’m certainly not the type to use bronzers and tanning lotions; I want to be looking as bright and radiant as possible! 😛 😛

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