Big news, Aussie ladies! The popular British makeup brand, Illamasqua, is launching at Myer in Sydney towards the end of June.

Illamasqua, the British make-up brand with the quest of empowering both men and women to explore their alter ego and the ‘darker’ side of themselves. For most, this tends to come out at night – so for that reason we have made quite a scene on the London night life circuit! For others though, such as our Creative Director Alex Box (who has worked with the likes of Alexander McQueen, Karl Lagerfeld, Stella McCartney etc…) it is all about self expression and being individual – not following fashion for fashions sake. Who cares if you have blue eyes and want to wear blue eye shadow? Red hair and red lips?! Rules are there to be broken, we say. We have taken inspiration from the alternative scenes for whom self expression is paramount and developed a palette of over 600 colour-true pieces from Intense lipglosses, the cult Liquid Metals, long-wearing eye shadows and the HD ready Rich Liquid Foundation just a few examples.

I’ve heard so much of the brand, and I’m glad it’s finally here. First Sydney, next who knows? Hopefully Melbourne soon *fingers crossed*